Mission
At Rock-In-Hood, we believe every child deserves to feel seen, supported, and ready to thrive—starting with something as simple, and powerful, as a fresh haircut.
our mission is to restore dignity, build confidence, and spark hope—one haircut at a time. In underserved communities, families are often faced with impossible choices: Pay the rent or buy school supplies?
Put food on the table or purchase deodorant and pads?
New shoes—or keep the lights on? Too often, children miss the first weeks of school not because they’re unwilling, but because they’re unprepared.
They stay home—without a backpack, without uniforms, without the essentials that help them show up with confidence.
For over 10 years, Rock-In-Hood has stood in that gap.
We provide more than supplies—we offer dignity. We offer care. We offer hope.
From fresh haircuts to hygiene kits, backpacks to affirming words, we help children step into the school year knowing they matter.
OUR TEAM
Joseph"Rock" Roquemore, a philanthropist, entrepreneur, and youth advocate, hails from the vibrant city of Houston, Texas. He was born and raised there, ingrained with a deep sense of community and a drive to make a difference.
Tracina Morris is a remarkable woman who has established herself as a prominent figure in the world of real estate. As the founder and principal agent of The T Morris Group, a dynamic real estate team, she operates under the esteemed brokerage EXP Realty, renowned internationally for its excellence.
At the heart of our company is a passionate and dedicated team of professionals who bring a diverse range of skills, experiences, and perspectives to everything we do. From creative thinkers and strategic planners to technical experts and customer support champions, each team member plays a vital role in delivering exceptional results. We believe in collaboration, innovation, and a shared commitment to excellence—values that shine through in every project we take on. Get to know the people who make it all happen!
Olatunde "Tunde" Idowu, a highly accomplished individual hailing from the vibrant city of Houston, Texas. Born and raised in this dynamic metropolis, Tunde attended James Madison High School, where his athletic prowess shone through as he excelled in various sports. His exceptional abilities on the football field earned him a coveted scholarship to Prairie View A&M University.
Quiana LaRae
Director of Major Gifts & Communications
This role leads efforts to secure significant philanthropic support while overseeing strategic communications. The Director cultivates relationships with major donors, develops fundraising campaigns, and ensures consistent, compelling messaging that strengthens the organization’s brand and donor engagement.
Tiara Johnson
Community Outreach & Partnerships
​Community Outreach & Partnerships focuses on building strong relationships with local organizations, stakeholders, and the broader community to advance the mission of the organization. This role involves creating and maintaining collaborative partnerships, organizing outreach events, and promoting programs and services to increase visibility, engagement, and impact.
Ashley L. Jordan
Volunteer & Development Director
​The Volunteer & Development Director is responsible for overseeing volunteer programs and leading fundraising and donor development efforts. This role involves recruiting, training, and managing volunteers, while also developing and executing strategies to secure financial support from individuals, corporations, and foundations.
